In the age of pandemics, more and more companies need strategic advice.

COVID-19 has profoundly changed the demand of many industries. Although almost a year has passed since the beginning of the pandemic, companies are still facing challenges they have never had to face before. In many cases, the help of standard PR firms is not enough, so the demand for strategic consulting services is growing.

Strategic consulting is not only business consulting. It is also identification of new development opportunities and assistance in building relationships with existing and potential partners. The aim of these activities is to make the best use of the potential of a given company and support in the implementation of innovations. All this should lead to increased competitiveness.

"You could say that until now our agency has stood on two pillars. One was public relations and the other was public affairs. At the moment we are already based on three solid foundations. Strategic consultancy is becoming an increasingly important area in our company," says Robert Pietryszyn, partner at R4S. "'When we support our clients in their communication activities, it is not uncommon for issues to arise that require a broader view. The client needs advice on which direction they should take their company, which partner they should cooperate with, how they should behave in their business environment. I believe that this is the future of modern PR agencies, which want to serve their clients in a comprehensive way', adds Pietryszyn.

Especially in the last year, there has been an increase in the number of clients at R4S who are interested in business consultancy. The main advisor in this area is Robert Pietryszyn, who before becoming a partner at R4S was inter alia president of Lotos and vice president of PZU.